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What is self-publishing?

Self-publishing as the name suggests, is the publication of a book by an author as a publisher of his own work. It does not involve an established publisher. The author controls and is responsible for all the activities involved in publishing her/his work – design, formats, price, distribution, sales and marketing, and promotion.

Why should an author self-publish?

You write because you would like to share your thoughts and opinions with a large number of people. The traditional publishing process is a long one and often, manuscripts are evaluated with certain set parameters. It also may take a long time for commissioning editors to evaluate your manuscript. You would need to submit your manuscript to various publishing houses. You may also find that the editors and publishers do not share your perspective, vision and enthusiasm. This calls for you to take control. Take the initiative and use the resources around you to self-publish. Technology and resources like print-on-demand, e-commerce and eBooks have now made it possible for individuals to take control and tell their stories the way they want to tell them. Simply put – more power to you, authors!

Does the author have to bear all expenses in self-publishing?

Yes. One of the reasons the author retains control in the self-publishing scenario is that he/she turns publisher of his/her own work, which entails incurring expenses.

Should one necessarily expect to spend a large amount of money on self-publishing one’s book?

Not necessarily. New technologies like print-on-demand and the eBook have actually reduced expenses. You no longer have to invest in printing a large number of copies. You can focus your energy and budget on improving the quality of your work quality and promoting it.

What is the role of AuthorsUpFront?

AuthorsUpFront (AUF) enables you to publish and sell your creative works in book and eBook form. Our aim is to simplify your self-publishing experience. AUF provides you with a range of services like editorial, design, production, eBook creation, marketing, distribution and even crowdfunding. You can choose from these and be assured that AUF will be by your side throughout the process of you becoming a published author.

Does the author really have creative control over his/her book with AuthorsUpFront?

We at AUF believe that authors tell their stories best, and need only a little bit of help from outside agents. Our objective is to facilitate the process of your becoming an author. We provide a range of services to simplify your work. We do extend our suggestions and opinions when asked for but we do not interfere in the author’s creative process.


Who owns the copyright when I publish with AuthorsUpFront?

You are the publisher when you publish with us. We are just facilitators. The copyright belongs to the author/s when they publish using AUF services.

Do I need to register the copyright?

Copyright is automatic as you are the creator of the work. However, it is always recommended that you register the copyright. It makes it easy for you to take legal action and seek damages in case of any infringement. AUF can help you register your copyright.

Is copyright protection different from copyright registration?

As indicated above copyright is automatically assigned to the creator of the work. Copyright registration is a process through which you further secure and validate your rights. It makes it easy for you to take legal action and seek damages in case of any infringement.

How do I obtain permission for using photographs, illustrations, quotes or references?

All photos, illustrations, quotes, text, information or anything not created by you is copyright protected and you need to obtain permission from the author, photographer, publisher or copyright holder to use it in your book. You should assume that anything that you have not created is copyright protected. AUF will help you identify and connect with the copyright holder. AUF will also provide necessary guidance and direction in seeking permission for use.

Can AuthorsUpFront help me with legal advice?

AUF does not directly provide legal advice but we can connect authors with experts on legal matters. These experts will provide you the necessary advice.


Is it compulsory for me to use AUF’s editorial services?

Yes. As long as you are signed up with AUF, it is compulsory for you to use AUF’s experienced and dynamic editorial services.

Do you have the option to accept/reject editorial suggestions?

Yes. Our editorial suggestions are exactly those, suggestions. It is up to you as a self-publishing author to accept them or not.

Why do you think copyediting is needed?

When you write, you are too close to your work, and that proximity, while on the one hand, makes the work more powerful and engaged, can also make it difficult for you to spot problem areas in the structure, narrative flow, language and presentation. That is where our experienced copyeditors come in – they have enough distance from your work to work on it with objectivity and a keen eye to fine-tune it to perfection.

Should the author do the final proofreading before the book goes into print?

Absolutely. The author must always read the proofs entirely at least once before it goes into print to make sure all is as you want it to be in the final copy.

Do you review the book and provide an assessment?

Yes. We do provide this service, especially for first-time authors who might want to get a second opinion on their manuscript.


Why do I need an ISBN?

Every published book has a unique identification number – an International Standard Book Number or ISBN. Once it is generated by the publisher/self-publishing author, circulated in the book market worldwide and fed into various retail systems, your book can be identified, ordered and purchased in any corner of the world. In the age of eBooks, the ISBN, which allows for quick and definite identification of a book, has become even more important.

Why does the eBook have a different ISBN from the print book?

Technically, every new edition of a book has to carry a different ISBN. The eBook too is another edition of the same title, and it would be ordered and purchased online, i.e., through very different channels from the print book. Hence it must carry a different ISBN.

What is print-on-demand?

Print-on-demand or POD as it is commonly known, is a game-changing technology which allows us to print only when there is demand, and to print the exact number of copies ordered/needed to meet the demand, be it 1 or 100. As a result, we need not maintain an inventory, and stocks do not run the risk of endlessly lying in a warehouse where they could potentially get damaged.

Why is POD important for self-publishing authors?

For self-publishing authors, who have to fund the publishing process of their book themselves, POD is a big help. With POD you no longer have to print a huge stock which is cost-intensive, and then have the copies lie in a godown endlessly. You can use the money you save to market your book better. In other words, POD puts the controls back in your hands.

Is there any situation in which offset printing would be preferred over digital printing/POD?

The cost per copy with digital printing would still be higher as compared to what you will get by printing 1000 copies with offset. But when it comes to short run printing or one-off printing, digital printing wins hands down in terms of the total investment involved. In other words, if you want to go for a print-run higher than 300 copies, we would advise you to opt for offset printing.

Also, if yours is a 4-colour photo book, digital printing costs would be much too high, and we would again advise you to opt for offset printing.


What are EPUB and mobi?

Most of the e-retailers like Apple, Kobo, Barnes and Noble sell eBooks in a file format that is known as EPUB. Your books will be converted into EPUB format from PDF files to make them sales ready for e-retailers. Amazon uses a different file format called .mobi or .azw for its kindle devices.

What do I need to give you to make an eBook?

You need to provide us a high resolution PDF file of the inside pages of the book. You also need to provide us the high resolution PDF file of the cover.

How are eBooks priced and do I have a say in it?

You have full freedom in deciding the eBook price. Our team will recommend a certain pricing range based on their experience and understanding of the market. The final decision rests with the author.

eBook piracy worries me and people may share my book illegally.

All the major retailers have sophisticated technology which does not allow sharing of books. Some e-retailers allow lending of eBooks, but that is optional. eBooks on sophisticated devices and applications cannot be shared. AUF takes all care to ensure that eBooks are sold only from platforms that offer piracy and sharing protection.

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